Email Marketing Service Roundup

Posted on Dec 17th, 2008 by Chris M.

We are currently evaluating a number of e-mail marketing services for InterNACHI and NACHI.TV, and I thought I’d post the list here.  They are in no particular order.

I’ll be posting full reviews as we finish evaluating them.  Right now I’m most impressed with AWeber, Campaign Monitor, MailChimp and newsberry, but iContact and MagnetMail have been suggested to me by a few people, and I haven’t looked at demos of all of ‘em yet.  We’re also looking into a service called AuthSMTP which handles the delivery and lets you sort out the mailing system.  So far it’s been fantastic for our bulletin board and other systems that have mail integration.

Link to this post!

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  • http://www.aweber.com Tom Kulzer

    Hi Chris,

    We chatted briefly over on PANMA and came across your blog post today. Certainly let me know if we can answer any questions for you about AWeber.

    BTW, saw in your “lifestream” side bar you got a new bike. Do you race? I’m a CAT3 on the road.

  • http://cmorrell.com Chris Morrell

    Thanks Tom. I really like AWeber; my biggest complaint right now is a lack of APIs, but it seems like you have some systems in place to get around that. The scheduled e-mail feature is fantastic, though.

    As for bikes, no I don’t race. I sold my car about a year ago, though, and use my bike 100% for transportation, so I was excited when I switched from a mountain bike to a nice (and light) hybrid road bike.

  • http://www.RescueDirectory.com/products Jennifer

    If someone registers on my website, I want them to be on my newsletter – at least for the first time and they can unsubscribe. When you use an external service like one of these, how do you reconcile website membership with your email newsletters?

    Thanks for this post! I was only evaluating two!

    • http://cmorrell.com Chris Morrell

      Most services let you add people to your mailing list either via an API or something similar. Some of them require that your users confirm the registration, and some don’t. In my experience, the only people worth having in your mailing list are the people who opt-in. Everyone else either deletes your messages or, even worse, marks them as spam (causing trouble at the ISP level). You may have a 300 person mailing list instead of a 1000 person mailing list, but those 300 people actually want to hear what you have to say, and are much more likely to respond to any call to action you present to them (whether it’s a sale, a donation, a petition, etc).

  • Pingback: Galahad MailChimp Synchronizer ‹ Chris Morrell

  • http://www.getMailUp.com Nazzareno

    Hi Chris,
    which is your choice at the end?
    Nazzareno

    • http://cmorrell.com Chris Morrell

      We’re using MailChimp, which I think is the best by far. I plan on writing a follow up at some point.

  • Gottadiva

    Campaign Monitors is over the top about spam compliance. We are trying to send a party invitation to a CLEAN list and they keep hassling us. Our client is pissed. We are moving to another platform.