I’ve been thinking a lot lately about how to most effectively use video as an online sales tool, and it seems to me that auto starting a video can be a power conversion tool. The problem is, it also can be really (really!) annoying to some (or many) of your users. Like most things, I think that your target audience should guide your decision about autoplay, but if you do decide to use it (or at least to test it) how can you avoid some of the pitfalls? I have a few ideas that I’ve been playing with and I shot a real quick video to demo them. Let me know what you think, and also if you see any other potential problems/solutions.
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